References
Customer experiences and examples of LinkedIn influencer campaigns we have delivered.
Customer story: Valco
Valco took its headphones to LinkedIn. The result: 130,851 impressions and 354 comments.
How does a B2B brand reach business decision-makers outside its own channels? Valco decided to let others tell the story of its products.
Valco is known for its headphones, but the company wanted to reach more potential customers beyond its own marketing channels.
In a LinkedIn influencer campaign carried out together with Linkfluence Partners, professionals working in the business world were given the chance to talk about the headphones. Instead of everyone repeating the same marketing message, each of them brought the product forward from their own point of view.
The campaign reached 130,851 impressions and 354 comments across 23 posts.
Starting point: decision-makers are on LinkedIn, but the company's own voice is not always enough
Valco's goal was to grow awareness of its products among business decision-makers, also outside its own channels.
Valco's business salesperson Arsi saw an opportunity in LinkedIn influencer marketing to get closer to buyers in a way that the company's own advertising may not reach.
“Business buyers are on LinkedIn, and people we know are often trusted more than a company's advertisement.”
The idea of the campaign was simple: let others tell what kind of product Valco is.
Execution: one product, several personal perspectives
The campaign did not look for a group of identical advertising posts. Valco wanted the influencers to tell about the headphones in their own style and through their own work.
“We did not want twelve identical stories. Each person told about the headphones in their own way.”
One notable detail of the campaign was headphones customised with the influencers' own logos. At the same time, they illustrated Valco's possibilities to deliver personalised headphone solutions to business customers.
The content also showed the influencers' own personalities. Arsi especially highlighted Jones Häkkinen's opening “ÄÄNI ON MUN ELÄMÄ!” (“SOUND IS MY LIFE!”) and Taina Törmänen's post, which alone gathered more than 13,000 impressions.
Results: visibility and discussion among the target group of business sales
impressions in the influencers' own LinkedIn networks
comments in discussions on the campaign posts
posts, with several different perspectives on the same product
According to Valco, the campaign reached the audience that matters to it: CEOs, entrepreneurs and sales professionals.
These figures describe the campaign's visibility and the discussion it sparked in the posts. On their own, they do not show how much website traffic, leads or sales the campaign generated.
Praise from Valco for influencer selection and smooth execution
A successful campaign does not come only from choosing the right influencers. Coordination has to work too.
Arsi named the influencer selection and the day-to-day running of the campaign as strengths of Linkfluence Partners. The posts were delivered to Valco for review in advance, the schedules held, and the collaboration progressed without unnecessary back-and-forth.
From the company's point of view, this meant the campaign could be carried out with a clear process and without unnecessary coordination work.
Arsi's message to other B2B companies
What should a company consider before its first LinkedIn influencer campaign? Arsi's answer was direct:
“Try it, if your product can handle others besides your own marketing getting a say.”
The comment captures two essential things: influencer marketing has to fit the company's product and brand, and the measurement of the campaign should be planned before the posts go live.
The collaboration in brief
- Customer
- Valco
- Goal
- Reach business decision-makers outside the company's own marketing channels
- Channel
- Execution
- Content campaign based on each influencer's own perspective
- Results
- 23 posts, 130,851 impressions and 354 comments
“Linkfluence got others to talk about Valco's headphones, and for once our job was to listen.”
Linkfluence Partners helps B2B companies reach their buyers on LinkedIn through the networks of influencers and their personal content.
What our customers say about working with us
Every Linkfluence collaboration is built on trust, clear execution and measurable results.
“We started cooperating in autumn 2025, and it turned out to be a good decision. The collaboration has been easy, smooth and, above all, effective. We are happy to continue working together in the future too.”
“Working with Forever Liikuntakeskukset and Linkfluence Partners went very well, and communication was smooth and fast. LinkedIn influencer marketing was new to us as well, and we got concrete results and learnings.”
“Linkfluence Partners carried out the LinkedIn campaign professionally from start to finish. The campaign raised our awareness and sparked discussion beyond our own network. The collaboration was a valuable step forward for us.”
“Working with Linkfluence Partners was smooth and well organised from start to finish. The campaign was planned around our goals, the influencer selection was successful, and the style of the content suited us very well.”
